GPUs Are Getting a Lot More Expensive Due to Tariffs

If you were upset about miners impacting demand for the already-short-in-supply graphics cards, brace yourself for today’s news: China tariff exemptions that expired with the new year (via New York Times) mean that, among other products, GPU pricing will increase significantly (as noted on Reddit).

So far, Asus has already confirmed it needs to raise GPU and motherboard prices due to logistical complications and import tariffs, and other GPU vendors, including Zotac, MSI, EVGA, and Gigabyte, are likely to follow suit, or are already doing so silently. In fact, pricing on several families of third-party GPUs from those GPU makers has gone up in the last few days.

Juan Jose Guerrero III, Technical Marketing Manager at Asus, explained the following:

“Update regarding MSRP pricing for ASUS components in 2021.

This update applies to graphics cards and motherboards*

We have an announcement in regards to MSRP price changes that are effective in early 2021 for our award-winning series of graphic cards and motherboards. Our new MSRP reflects increases in cost for components. operating costs, and logistical activities plus a continuation of import tariffs. We worked closely with our supply and logistic partners to minimize price increases. ASUS greatly appreciates your continued business and support as we navigate through this time of unprecedented market change.

*additional models may see an increase as we moved further into Q1.”

We have emailed Nvidia to ask about the situation and what this means for MSRP pricing but have yet to hear back.

47 thoughts on “GPUs Are Getting a Lot More Expensive Due to Tariffs

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